Successful marketers are marketers who can combine
the imagination and intelligence capabilities
(Peter Fisk)
the imagination and intelligence capabilities
(Peter Fisk)
Have an interesting after I read the magazine, MARKETING, Februati edition of 2008, according to Peter fisk; often to separate the individual who has the ability with the left brain has the ability right brain.
The left brain are usually conceptual and analytical, while the right brain is usually more kreative and emotional. Peter Fisk akan but see that the challenge for marketers is a successful marketer who is able to combine both, with the business complexity faced by marketers today. Every marketer needs to have the intelligence to see the complexity of a problem, but on the other, marketers must also be able to learn so that the imagination can be seen protruding than competitors. Peter Fisk in the term;
A marketer must be able to combine between Albert Einstein and Pablo Picaso can think of something complicated but can also produce a beautiful painting
